Investing with Purpose – Align Your Money with What Matters

2 minute read
Couple receiving responsible investing advice

A well-planned financial future can give you peace of mind today. However, investing isn’t just about growing your money—it’s about making sure your investments align with your values and long-term goals.

Responsible Investing (RI) is an approach that seeks to generate strong financial returns while making a positive societal impact by considering a company’s effects on people, the planet, and profit.

According to the Canadian Credit Union Association (CCUA), more Canadians are choosing to invest in companies committed to addressing social, environmental, and governance (ESG) issues, reflecting a growing desire for investments to contribute to a better world, beyond just financial gains (“Responsible Investing 101: A Beginner’s Guide to Investing Responsibly”).

That means when you choose Socially Responsible Investments (SRI), your money doesn’t just work for you; it also supports companies and projects committed to social, environmental, and ethical impact. You can earn strong returns while contributing to a more sustainable future.

A key principle of long-term investment success is diversification, which spreads investments across various assets to reduce financial risk and protect overall financial well-being. The CCUA notes that diversification strategies can take multiple forms:

  • By Asset Class: Investing in a mix of equities, fixed-income securities, and cash equivalents to balance risk and return.
  • By Sector: Allocating funds across different industries to mitigate sector-specific risks.
  • By Geography: Investing in various regions to reduce exposure to country-specific economic downturns.

Navigating investment decisions alone can feel overwhelming. Consulting with a Financial Advisor can help you build diversified portfolios that align with your financial goals and risk tolerance, ensuring you make informed choices for the future.

At Kindred Credit Union, we have a wealth of investment choices designed to help you reach your financial goals while staying true to what matters most. Whether you’re looking for GICs, Market-Linked GICs, Investment Shares, or Market Investments, Kindred has Socially Responsible Investments (SRI) options for all. We can help you build a responsible investing strategy that works for you.

Our team is here to provide trusted financial advice and personalized investment solutions that fit your unique needs. Let’s talk about your investment options—book an appointment with a member of Kindred’s Wealth and Investment Team today. We’re here to help! 


Mutual funds and other securities are offered through Aviso Wealth, a division of Aviso Financial Inc. Unless otherwise stated, mutual funds, other securities and cash balances are not covered by the Canada Deposit Insurance Corporation or by any other government deposit insurer that insures deposits in credit unions.

Resources:
Canadian Credit Union Association. Diversification Strategies for Investing: Maximizing Your Portfolio. 19 Sept. 2023. CCUA, https://ccua.com/blog/diversification-strategies-for-investing-maximizing-your-portfolio/

Canadian Credit Union Association. Responsible Investing 101: A Beginner’s Guide to Investing Responsibly. 30 Oct. 2023. CCUA,
https://ccua.com/blog/responsible-investing-101-beginners-guide/

Tom Anderson

Tom Anderson, PFP®, CIM®, is a Wealth Regional Manager with Kindred Credit Union and a Aviso Wealth Financial Planner. Tom has a wealth of experience helping people reach their financial goals, and he coaches Kindred’s Wealth and Investment Team. Tom holds a Bachelor of Arts degree in Financial Economics.

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