What Scams are On Social Media and How Can I Recognize Them?

2 minute read
Fraud prevention

Fraud is an ever-present threat in our increasingly digital world. Scams are constantly changing and fraudsters have become experts at targeting us on the platforms we use most. Whether you’re scrolling through social media, responding to messages, or exploring online marketplaces, scams can appear anywhere. Knowing the red flags and how scams operate is your first line of defense.

Recognizing Scams on Popular Platforms
Fraudsters are incredibly resourceful, tailoring their tactics to fit the platforms we use every day. No matter what social platform you use, there is a fraudster targeting you.

Instagram and TikTok are common hunting grounds for fraudsters. Scammers often pose as brands or influencers, sending direct messages with promises of sponsorships or collaborations. These messages might include links that lead to phishing sites where unsuspecting users are asked to provide personal information or even pay a fee to secure the partnership. On Messenger apps (like Snapchat, TikTok, Instagram, WhatsApp and even Facebook messenger to name a few), fraudsters may impersonate friends, spinning urgent stories about needing financial help for a sudden emergency or an amazing opportunity for cryptocurrency investment. The goal? Tug on your heartstrings or create a sense of obligation to act quickly.

For other users, platforms like Facebook and LinkedIn pose their own risks. On Facebook, scams might involve fake event invitations, counterfeit products on Marketplace, or friend requests from imposters aiming to earn your trust. LinkedIn scammers, on the other hand, frequently pose as recruiters offering high-paying remote jobs. These schemes are carefully crafted to look legitimate, making them especially dangerous.

Despite the different approaches, there’s a common thread running through all these scams: unsolicited messages, urgent demands, and offers that seem almost magical. Trust your instincts; if something feels off, take a moment to pause and think before you engage.

Real-Life Scenarios
Picture this: you’re browsing Facebook Marketplace and spot an incredible deal on a product you’ve been searching for. Excited, you message the seller, agree on a price, and send the payment. But then… nothing. The seller disappears, leaving you out of pocket and empty-handed.

Or consider another scenario: a LinkedIn user reaches out with what seems like your dream job. They’re friendly, professional, and eager to get you started. However, before you can begin, they ask for upfront payments for training materials or requests for sensitive personal details, like your SIN or banking information. Or they may even make it a more exciting opportunity and provide you with an “e-Cheque” to help you purchase home office goods to start you off on the right foot at your new job. However, e-Cheques are not a legitimate cheque. While it’s tempting to believe the opportunity is real, always take the extra time to verify who you’re dealing with.

The key takeaway? Scammers thrive on urgency and excitement. By slowing down and taking the time to verify offers, you’ll be much better equipped to protect yourself.

We all encounter these kinds of traps at some point, but knowing what to look for can make all the difference. Slow down, verify what you’re seeing, and don’t be afraid to report anything suspicious. Staying informed helps protect not only yourself but also your community.

For the latest news and updates in fraud prevention, please follow our blog and our News Page regularly to stay up to date.

If you have been a victim of a scam, please inform Kindred Credit Union to ensure your account is protected and report it to the Canadian Anti-Fraud Centre online or by calling 1-888-495-8501.

 

Krystal Duff

Krystal has 13 years of experience in the credit union system, with seven years dedicated to risk and fraud prevention. She is passionate about helping members stay informed on emerging scams and works closely with the Risk team to develop preventive strategies across a variety of channels. Krystal enjoys supporting her team and the broader Kindred community in building awareness and fostering a proactive approach to fraud prevention.

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